“Digital marketing is all about marketing your product or services using Electronic devices” the recent advancement in the technology has created the new king of jobs which require different skills and thought process one of those jobs are Online Marketing. The term is far different from traditional marketing we can track down each and every information of our customer behavior by using digital sources of marketing which is not possible in conventional marketing this is the major difference between the two. You need to think innovatively while creating a marketing strategy to be a successful Digital Marketer.
Google is the most widely used search engine and known to everyone who uses the internet. There are other Search Engines similar to Google (Yahoo, Bing, and Baidu). A brief overview will be provided to you regarding working of Search Engines.
|Course Duration:||90 Days|
|Training Methodology:||100% Practical one student one Trainer|
Basics of Marketing Types of Marketing What is Digital Marketing Digital Marketing Vs Traditional Marketing Print Media Vs Digital Media Types of websites & CMS tools
Search Engine Overview What is a Search Engine How Search Engine Works Different Search Engines Search Engine Algorithm Updates What is SERP Google Ranking Factors Basics of URL Optimization
Analytics, Webmaster & Keyword Research Tools How Google Analytics Work How to set up Analytics tracking How to do Analysis of various reports What is google webmaster How to set up webmaster tracking How to monitor your site using Google Webmaster What are keywords Different techniques in keyword Analysis
File name Optimization Title Tag Optimization Meta Tags Optimization Headers Optimization SEO Content Writing Anchor Links Optimization Image Tag Optimization Creating HTML and XML sitemaps Robot.txt and its importance URL Redirecting Techniques Black hat SEO Techniques Introduction to off Page Optimization Submission to search engines Google Link Scheme guidelines Linking Building Methodology Types of Linking Methods Do follow Vs. No follow Links Links Analysis Tools Business Directory Submissions Social Bookmarking Blog Linking, Internal Linking Using Classifieds for Inbound traffic Generating Links from QA sites Blogging and Guest Blogging Press Releases Social Media Links
Campaign Setup Types of Campaign Search, Display, Shopping, Email, Video Location Targeting Bidding Strategies Budget Setting Ads Scheduling Ads delivery & Rotation
Introduction to Social Media Marketing What is Social Media Marketing Difference Between SSM & SMO Social Media Strategies
Facebook Marketing Facebook Account Setup Facebook Business Page Setup Facebook Group Setup Binary operator overloadingFacebook, Account, Page & Group Content Strategy Facebook Insights
Twitter Marketing Twitter Account & page setup Twitter Content Strategy Use of Hashtags Type of Inheritance Twitter Analytics Twitter Promotions
LinkedIn Marketing Setting Up Account & Page LinkedIn Strategy Building Connections & Recommendations
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