“Digital marketing is all about marketing your product or services using Electronic devices” the recent advancement in the technology has created the new king of jobs which require different skills and thought process one of those jobs are Online Marketing. The term is far different from traditional marketing we can track down each and every information of our customer behavior by using digital sources of marketing which is not possible in conventional marketing this is the major difference between the two. You need to think innovatively while creating a marketing strategy to be a successful Digital Marketer.
Our course is 100% practical one faculty for one student. The course is mainly divided into Search Engine Optimization, Social Media Optimization, Search Engine Marketing, Social Media Marketing, PPC Campaigns, and Newsletter or Email Campaigns.
Search Engine Overview
Google is the most widely used search engine and known to everyone who uses the internet. There are other Search Engines similar to Google (Yahoo, Bing, and Baidu). A brief overview will be provided to you regarding working of Search Engines.
Search Engine Optimization
On Page Optimization -
It is mainly based on proper optimization of Title, Description, Keywords, Tags, Analytics, Competitor Analysis but what are the other aspects which will develop a standard on a page for a particular website. Discover the hidden aspects of on page optimization which will empower you to be ahead in the competition all the time.
Off Page Optimization -
It is mainly based on Link Building, Blog posting, Guest posting, PR submissions, Blog / Article Commenting, Search Engine Listings, Social Bookmarking, Forum postings, Classified ads creation. Also get to know how to use social media platforms in the off page activities, their importance, and correlation with rankings.
As they say CONTENT IS THE KING in digital marketing. You will be guided on how to create an SEO friendly content which will be balanced for both, i.e. readers as well as web crawlers.
Social Media Optimization
You will learn about creating social media business profiles, Use of business managers of different social media platforms. Hashtag research, hashtag implementation. How to utilize each platform effectively for the marketing, that too without paid campaigns.
Search Engine Marketing
Marketing platforms such as Google AdWords, Remarketing, Bing AdWords, Search ads, Pay per click, Display ads, Display with Search, Shopping Campaign ads.
Social Media Marketing
You will learn how to advertise on Facebook, LinkedIn, Twitter, and Instagram. You will about ads set, ads targeting, bidding, and payment gateways.
Resumes & Mockups
We will help you to build you a strong resume which will attract the Agencies. Mock interview sessions will boost your confidence. You will be a ready material for the digital marketing world to absorb.
Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.